Africa is finding its soft power

It’s May – Africa Month – and the Africa Soft Power Project is holding a series of sessions on the continent’s creative and cultural industries

The Africa Soft Power Project (ASP) returns this month with the launch of the second edition of the Africa Soft Power Series virtual summit, and the focus this year is on Africa’s creative and cultural industries (CCI).

The summit, which runs until 25 May – Africa Day – will feature high-level sessions and 80-plus speakers.

It will examine how the continent can harness the power of its creative and cultural industries to propel itself forward effectively, championing the inclusion of African voices and the voices of the African diasporan community in the global discourse around creativity and intellectual property.

Attendance is free.

Africa is not next: Africa is now

Themed “The Bridge: The Past, The Present, The Future”, the global gathering will bring together thought leaders, influencers and pioneers to engage in a broad conversation about Africa’s creative power, its knowledge economy, and how these assets can strengthen ties between the continent, the diaspora and the world at large.

The sessions – on film, music, fashion, sports, technology, finance, art, social impact and more – will explore tangible strategies and initiatives for accelerating economic growth and retelling the African story on the world stage.

“This year’s Grammy Award wins for the African artists Burna Boy and Wizkid show that this is Africa’s time,” says Nkiru Balonwu, founder and convenor of the Africa Soft Power Series.

“The global reach of these artists and the inspiration that they bring not only to Africa and its diasporan community, but to young people around the world, highlight the growing influence of African creativity globally.

Nkiru Balonwu
Nkiru Balonwu is a co-convenor of the Africa Soft Power Project


“The creative and cultural sectors can be a strong catalyst for investment, employment and future economic growth across the continent and beyond.”

Changing narratives, fuelling growth

Obi Asika, co-convenor of the Africa Soft Power Series, explains: “In addition to changing narratives and supporting growth, the theme of ‘The Bridge’ is about connecting and enabling Africa and the global black diaspora to engage, build and develop together a more progressive future – a more connected future that will benefit all of the world.”

Similar sentiments about the power of Africa’s creative industries and the need to build a progressive and connected future have been echoed by the president of Afrexim Bank, Professor Benedict Oramah. He was speaking at the Africa Soft Power event “The New Face of African Collaboration”, which took place in February.

“The creative industries can be potent vehicles for more equitable, sustainable and inclusive growth strategies for African economies,” he declared.

To book a place at the summit, register here:

* For further inquiries please contact Laide Olabode by email:
* Yofi Grant of the Ghana Investment Promotion Centre on the Africa Soft Power Project

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