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Akufo-Addo appoints Oboshie Sai-Cofie as media and communications advisor

President Akufo-Addo has appointed the former information minister Oboshie Sai-Cofie as his advisor on media and strategic communications

President Nana Addo Dankwa Akufo-Addo has appointed the former minister of information in President John Kufuor’s government, Oboshie Sai-Cofie, as his advisor on media and strategic communications.

The appointment is subject to consultation and approval by the Council of State.

Her appointment, according to Asaase News’s sources in Jubilee House, signals the seriousness the president attaches to the government’s media relations and engagement for its second term.

The source also disclosed that, in addition to advising the president on the media, Sai-Cofie will have a special role in engaging civil society organisations (CSOs) on critical government initiatives which, directly or indirectly, may play a critical role in national development.

In her new portfolio, Sai-Cofie is expected to work closely with the Minister of Information, Kojo Oppong Nkrumah, and the director of communications in the Office of the President, Eugene Arhin.

Rich experience

Media watchers and supporters of the Akufo-Addo government in the past have lamented that the government has done a great deal in its quest to move Ghana forward, yet there appears to be some weakness in bringing state business and the government’s achievements to the attention of the public.

The consensus is that there is an urgent need for better co-ordination of communications to reflect the achievements of the Akufo-Addo government.

Reacting to the latest appointment by the president, the editor of the Finder newspaper, Elvis Darko, welcomed the return of the former minister to active government service.

He expressed the hope that Sai-Cofie will bring her rich experience to bear on the government’s engagement with the populace going forward.

Share information

“Oboshie Sai-Cofie is not a new name in Ghanaian media circles. She was Minister of Information during Kufuor’s era and we know that she worked with Akufo-Addo during his first term.”

In his view, the appointment is a recognition that more has to be done on the part of government to disseminate information to the general public.

“Creating effective information-sharing, especially with the mass media for onward dissemination to the public, in a timely manner, is a critical action I expect from her.

“I think her biggest challenge is how to get appointees to share information with dispatch.

“As an advocate of Right to Information (RTI), I expect her to ensure that all ministries, departments and agencies (MDAs) engage in voluntary publication of all that they are doing in the mass media, especially on websites of the MDAs.

Seasoned specialist

“I want to see her joining hands with the Minister of Information and all other government communicators to present the government’s activities, programmes and achievements to the Ghanaian people. That, for me, is key,” the editor of the Finder said.

Sai-Cofie is a seasoned communication specialist with over 20 years’ experience in governance, diplomacy and international relations, media relations and reproductive health advocacy.

She is a political tactician and strategist whose previous experience in public service includes stints as minister of information and national orientation, minister of tourism and diasporan relations, as well as deputy chief of staff of the Republic of Ghana.

She is currently the chair of the New Patriotic Party’s national communications committee and also the board chair of Ghana Airports Company Ltd.

Born on 6 April 1953, Sai-Cofie had her O’-level education at Aburi Girls’ Secondary School (1969-71), took her A’ levels at Achimota School (1971-74) and holds a Bachelor of Arts degree (Hons) in sociology from the University of Ghana, Legon.

Wilberforce Asare 

Asaase Radio 99.5 – tune in or log on to broadcasts online
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