Entertainment

Appietus: It’s going to be difficult competing with Nigerians over Afrobeats

Names such as Burna Boy, Davido, Wizkid, Asake, and Temz, all of whom are Nigerian artists, will easily come to mind when Afrobeats artists are mentioned all around the world

Renowned sound engineer and music producer Appietus is entreating Ghanaian musicians to abandon the idea of competing with Nigerians over Afrobeats since they have earned huge and global recognition for the music style.

Names such as Burna Boy, Davido, Wizkid, Asake, and Temz, all of whom are Nigerian artists, will easily come to mind when Afrobeats artists are mentioned all around the world.

Certainly, it will be difficult for a Ghanaian artist to make it to the top of the global list of favourite Afrobeats artists, considering that Nigerian artists have taken the spots.

It is for this reason that Appietus, who has been a strong advocate for highlife, is encouraging Ghanaian artists to stick to music styles that reflect their originality.

Speaking as a panellist on the Graphic Showbiz X Dialogue  recently, Appietus, who has worked with the crème de la crème of Ghanaian musicians, said the latter should refrain from copying Afrobeats, a genre he said was predominantly associated with Nigeria.

He also cautioned against merging foreign genres like Amapiano with Afrobeats, as it could undermine Ghanaian artistes’ originality and authenticity.

“Nigerians now own Afrobeats and there’s nothing we can do about it. We will just be copycats if we keep on doing that. It’s going to be difficult to compete with Nigerians on Afrobeats. It is just like how you can’t take dancehall and reggae from Jamaica.

“And lately, I see people trying to blend Amapiano and Afrobeats to make it Ghanaian, that won’t work either. We will just be copycats if we keep on coming up with that mixture. Let us modernise Highlife the way we want, present it to the world and see what happens.

“Let’s sell ourselves and our culture and stop competing with others over their music genres. We have sold our music type before and Nigerians were nowhere close. So, we can do it again,” Appietus stated.

Speaking on the theme, “#PlayGhana Initiative, Is it a worthy cause? The former General Manager of 3 Group, also urged proponents of #PlayGhana initiative and key partners to refrain from enforcing it as a regulated policy on Ghanaians.

Instead, he advocates the use of moral persuasion to get a buy-in from Ghanaians.

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Graphic Showbiz
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