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Asaase Broadcasting Company announces Nenyi George Andah as CEO

Nenyi Andah, the immediate past MP for Awutu Senya West and former deputy minister of communications, will oversee the delivery of ABC’s vision of aggressive growth

Asaase Broadcasting Company (ABC) Ltd, the operator of Asaase 99.5 Accra, Asaase 98.5 Kumasi, Asaase 99.7 Tamale and Asaase 100.3 Cape Coast, on Monday (23 January) announced that Nenyi George Andah has been named by the board of directors as the firm’s new chief executive officer.

Nenyi Andah, the immediate past MP for Awutu Senya West in the Central Region and a former deputy minister of communications, will oversee the delivery of ABC’s vision of aggressive growth and the creation of a pan-African media organisation providing content to a wide audience across platforms in Ghana and beyond.

Nenyi Andah has over two decades of experience across consumer markets largely in the fast-moving consumer goods and service sectors. Having served as the chief marketing officer of Scancom Plc (MTN Ghana) and Bharti Airtel Nigeria, chief operating officer for Glo Mobile Ghana, as well as a marketing director at Guinness Ghana Ltd, he brings with him a wealth of deep experience to the vision of Asaase Broadcasting Ltd.

“George is the right leader for Asaase Broadcasting Company,” said Gabby Asare Otchere-Darko, the chairman of the board. “George’s tenacity and drive to achieve excellence, coupled with his track record of business development and innovation in building strong brands, fits perfectly into the overall vision of ABC to build the most trusted media brand serving a wide audience in Ghana and beyond.

“The board of ABC is excited to have him lead this charge and take the business to new levels of growth and profitability.”

Talented team

Asaase’s general manager, Prince Moses Ofori-Atta, said: “George is one of those rare forward-thinking leaders whose trajectory is an industry reference. He joins a team of dynamic and versatile heads of department who have invested themselves to creating a top-notch brand that speaks to an aspirational content with a strong focus on driving the pan-African vision of the business.”

“I am very happy to join the Asaase team,” said Nenyi Andah. “I believe ABC has a strong business model and a talented team that primes it up for strong growth, innovation and profitability.”

Nenyi Andah is a product of Achimota School and holds a Bachelor’s degree in biochemistry, as well as an MBA from the University of Ghana Business School.

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