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Asaase Radio’s #SafeMotorway4All targets action on Accra-Tema Motorway

Asaase launches #SafeMotorway4All, a public interest news campaign for a safer Accra-Tema Motorway

Asaase Radio is kick-starting a series of public interest news campaigns with #SafeMotorway4All. This first Asaase news campaign aims to make the Accra-Tema Motorway safer and more convenient for the travelling public.

The motorway, known officially as National Highway 1 (the N1), has been in a state of disrepair for the better part of four decades.

The Asaase Radio public interest campaign series will spotlight the importance of maintaining critical infrastructure and citizens’ power in bringing about change. The campaign promises to bring critical attention to an issue that affects the lives of many Ghanaians.

The Accra-Tema Motorway is an essential artery for Ghana’s economy, linking the largest port in the country with the capital city.

However, years of neglect and lack of maintenance have left the N1 in a state of disrepair, leading to accidents and traffic congestion.

The Accra-Tema Motorway/#SafeMotorway4All
A section of the Accra-Tema Motorway/N1 under improvement

In line with #SeeSomethingSaySomething and the government’s efforts to urge all Ghanaians to be active “citizens, not spectators”, the #SafeMotorway4All campaign will identify key challenges to the smooth working of the N1 and push for action to address these.

Citizen-led action

#SafeMotorway4All will be taking its cue from the voices of Ghanaians to set the priorities for making the Accra-Tema Motorway run smoothly again.

We want to hear from our audience which aspects of using the motorway you find most dangerous or annoying. What do you want to see change first? And why?

Among the challenges cited frequently are everything from better drainage to prevent flooding of the road, through the need to repave the damaged road surface, to the installation of safety barriers to minimise loss of life from accidents.

You the citizen will lead this campaign.

Accra-Tema Motorway rough road surface/#SafeMotorway4All
The motorway surface is badly eroded in places. Loose chippings pose a hazard to motorists and pedestrians

SafeMotorway4All will push for action on the highway by national agencies, local government actors and contractors.

Asaase will leverage citizen power to draw the government’s attention to the challenges, so that it takes action to address these issues, commits to regular maintenance of the motorway and creates a safer road for all.

“Failure to take action could lead to grave economic consequences. The motorway is a vital link in Ghana’s transport infrastructure,” said a senior news manager at Asaase Radio.

Accra-Tema Motorway traffic build-up/#SafeMotorway4All
Heavy traffic builds up every day on the Accra-Tema Motorway

The campaign has already gained traction, with members of the public expressing frustration with the state of the motorway and expressing their willingness to take action to demand change.

“Every day I get on the motorway I know I am taking my life into my own hands,” said Kofi Tetteh, a heavy goods lorry driver who uses the motorway frequently, speaking to Asaase News.

The #SafeMotorway4All campaign includes audiovisual news reports, social media posts and on-air/online interviews.

Tell us about your experience of using the Accra-Tema Motorway and what you think should change. WhatsApp us on 020 000 0995 starting your message with the hashtag #SafeMotorway4All. Or call: 020 000 9951 or 059 415 7777.

For regular updates on the #SafeMotorway4All campaign, stay tuned to Asaase News.

To follow developments in the citizen-led #SafeMotorway4All, keep an eye on the Asaase Radio home page and follow Asaase on its social media handles on Facebook, Instagram and Twitter.

Tune in to broadcasts of Asaase 99.5 Accra, Asaase 98.5 Kumasi, Asaase 99.7 Tamale and Asaase 100.3 Cape Coast online: www.asaaseradio.com, Sound Garden and TuneIn.
Also on affiliates: Bawku FM 101.5 in Bawku, Beats FM 99.9 in Bimbilla, Somua FM 89.9 in Gushegu, Stone City 90.7 in Ho, Mining City 89.5 in Tarkwa and Wale FM 106.9 in Walewale
Live streaming on facebook.com/asaase99.5. Also on YouTube: Asaase Radio Official.
#AsaaseRadio
#TheVoiceofOurLand

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