Ghanaian entrepreneur shortlisted for innovative business competition

The SUN Pitch Competition 2020 will bring all actors together to support entrepreneurs in emerging markets to transform their food systems

Ghana News Agency (Accra) – Maame Ekua Manful, a Ghanaian entrepreneur and the founder of Fieldswhite Co Ltd, is among 21 finalists in this year’s SUN Pitch Competition.

Fieldswhite is a food tech start-up dedicated to providing innovative and affordable food solutions across Africa.

The start up’s flagship product, Sweetpot Yoghurt, is a “delicious yoghurt enriched with highly nutritious bio-fortified orange-fleshed sweet potatoes”.

Nutrition challenge gets training

The 2020 competition attracted over 500 small and medium-sized enterprises (SMEs) from 24 countries in Africa and Asia to pitch innovative business ideas to address malnutrition for the second edition of the SUN Pitch Awards.

A press release by the SUN Business Network said the COVID-19 pandemic had presented unprecedented challenges to the food system. The pitch competition, scheduled for 30 July 2020, will highlight the innovation and investment opportunities within the private sector to increase access to nutrition in low- and middle-income markets, the network said.

It said 21 shortlisted finalists were selected through a series of national and virtual competitions and had undertaken comprehensive nutrition and business development training in preparation for the final.

The selected entrepreneurs will pitch their innovative solutions for improved nutrition to compete for a range of cash and business mentorship prizes, in the race to be crowned the 2020 SUN Pitch Competition Champion.

This year’s Global SUN Pitch Competition has sponsorship from the Global Alliance for Improved Nutrition (GAIN), the World Food Programme (WFP), Cargill and Royal DSM.

Other sponsors include Food Industry Asia (FIA), Aspen Network of Development Entrepreneurs, (AGREA) and the Base of the Pyramid Innovation Centre (BoP Inc).

The SUN Pitch Competition is aimed at showcasing nutrition-related investments from SMEs that could catalyse innovation in local food systems and make nutritious and safe foods more affordable and accessible.

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Ghana News Agency
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