Ernest Koranteng highlights need to pay critical attention to sports business

The event set the stage for the All-Star Festival 2024 in Tamale, emphasising the critical role of sports business in the country’s development

The chief executive officer of The BAC Group, Dr Ernest Koranteng, delivered a compelling opening remark at the Sports Business Series held at the Dr Andani Andan Academic Board Chamber at the University of Development Studies (UDS).

The event set the stage for the All-Star Festival 2024 in Tamale, emphasizing the critical role of sports business in the country’s development.

In his speech, Dr. Koranteng underscored the necessity of prioritising sports business in Ghana.

“It is important that we give the sports business critical attention. We’ve gone past the days of just having fun and enjoyment in the country,” he asserted, highlighting a shift in perspective towards a more strategic and economically driven approach to sports.

The Sports Business Series is a key initiative by The BAC Group, aimed at fostering discussions and collaborations that drive the sports business sector forward.

Dr. Koranteng expressed his commitment to ensuring that this series becomes a lasting influence on the sports industry in Ghana.

“We’re doing everything possible to ensure the Sports Business Series becomes a legacy that drives the sports business in the country,” he stated, emphasizing the long-term vision behind the initiative.

The event brought together key stakeholders, including sports professionals, business leaders, and academic experts, to explore the potential and challenges of the sports industry in Ghana.

Discussions focused on leveraging sports for economic growth, creating sustainable business models, and enhancing the overall infrastructure for sports in the country.

Dr. Koranteng’s remarks set a proactive tone for the All-Star Festival 2024, highlighting the importance of a robust sports business framework in driving the festival’s success and broader economic benefits.

The festival promises to be a significant event, showcasing top sports talent and fostering community engagement while emphasizing the business side of sports.

The BAC Group’s commitment to the Sports Business Series and the All-Star Festival reflects their broader mission to elevate the sports industry in Ghana, making it a key player in the country’s economic and social development.

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