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Ghana Month: GTP launches Mefri Ghana campaign with eleven designs

In order to maintain this success, the West African Premier Print and Textile Company, Ghana Textile, has bought into the Wear Ghana agenda as part of its initiative to project local textiles to international markets by unveiling new brands dubbed ‘Mefri Ghana’

The Wear Ghana Agenda, launched in 2013 by former President John Agyekum Kufour, has received significant attention in recent years, putting Ghana’s textiles and design on the intentional map and establishing Ghana as a textile hub with a high level of international acceptance.

In order to maintain this success, the West African Premier Print and Textile Company, Ghana Textile, has bought into the Wear Ghana agenda as part of its initiative to project local textiles to international markets by unveiling new brands dubbed ‘Mefri Ghana’.

The Mefri Ghana designs, which fall under the NuStyle Collection, express the Ghanaian heritage with a careful blend of colours and local symbols expected to project Ghana’s heritage ahead of the 67th Independence Day celebration in the Eastern Region.

The brands manager, Rueben Sam, explaining the rationale behind the 11 new additions to the collection, said, brightly selected coloured textiles will highlight the nation’s rich cultural heritage through an expression of its signs and symbols to inspire hope and optimism.

“What we have done at Textiles is to come up with a new collection dubbed the Ghana collections in line with the Wear Ghana Agenda, using the Ghanaian elements; the Blackstar, the cowries, the Ghana cedis and other unique elements purposed for all to tell the Ghanaian story, especially to the youth, at the same pricing as any GTP Nustyle is sold for.”

On his part, the acting head of Designs at GTP TexStyle Ghana stressed, “The rationale behind the new collection gives a vibrant modern design in bolder colours, making it a suitable choice for every day’s joyful occasions.”

The Wear Ghana campaign, led by John Agyekum Kuffour and supported by the Ministry of Trade and Industry, aims to encourage Ghanaians to wear made-in-Ghana clothing and other locally produced fashion accessories throughout the year, especially in March.

Reporting by Elvis Andoh in Accra

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