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Ghana must invest more in promoting tourism sites, says Kobby Kyei

Kobby Kyei had reservation about the fact that other countries are rather employing the services of Ghanaian bloggers in promoting their tourism sites

Ghanaian blogger, Augustus Koranteng Kyei, also known as Kobby Kyei, has called on the government to invest more in promoting tourism sites in Ghana.

Kobby Kyei had reservation about the fact that other countries are rather employing the services of Ghanaian bloggers in promoting their tourism sites, adding that the state must collaborate with local influencers and digital content creators to market the tourism potentials of Ghana to the world.

Collaboration

“It is only a few people who appreciate what we do,” Kobby Kyei said on the Asaase Breakfast Show on Tuesday (19 September). “The former French ambassador [to Ghana] Anne-Sophie Avé will book my flight and pay for my hotel for me to go to France and explore what they do and have been doing.”

“Myself and Wode Maya, Mz Dru and a host of others, we travel far, do you know the number of tourism sites we can even explore in Accra? Look at the [Nkrumah] Circle and Pokuase interchanges, all these places could be tourist sites [but] we are only in a rush to commission them,” Kobby Kyei said.

Listen to Kobby Kyei in the attached audio clip below: 

Revenue

Speaking on the same programme, travel enthusiast Drusilla Lartey, better known as Mz Dru, said Ghana could rake in more revenue if the tourism potentials are packaged and marketed to the world.

“There are so many places in Ghana that people do not know about them because we focus on foreign cultures and abandon ours,” she said.

Mz Dru

“The authorities are not collaborating with influencers to help promote our tourist sites to the diaspora,” Mz Dru added.

Watch the full interview in the attached video clip below: 

 

Reporting by Fred Dzakpata in Accra

 

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