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Kasapreko breaks into Kenya market

Kasapreko presently exports to 16 countries globally under various brands in the bitters, whisky, gin, and liquor among others

Kasapreko Company Limited, a leading manufacturer of alcoholic and non-alcoholic beverages in Ghana, has expanded its presence into Kenya with an eye towards further expansion in East Africa.

In collaboration with the Canary International Trading Company Limited, a subsidiary of the Canary Group of Companies specialising in food and beverage distribution, Kasapreko’s expansion came with the introduction of some of its popular brands, such as Alomo Bitters, Alomo Gold, Kasapreko London Dry Gin, Black Rock Whisky, Carnival Strawberry, and Kalahari Bitters.

Kasapreko presently exports to 16 countries globally under various brands in the bitters, whisky, gin, and liquor among others, with its annual revenue said to be above US$35 million.

Speaking at the launch at the Ghana High Commission in Nairobi, Patrick Masope-Crabbe, founder of Canary Group of Companies, said they will maintain a business-to business (B2B) model to ensure the spread of the products into the market and the consumer by collaborating with a wide range of alcohol distributors and establishments.

They currently operate in West and East Africa as well as the United Arab Emirates (UAE), Business Insider reports.

On his part, in an interview with local broadcaster, Francis Holly Adzah, the international business development director at Kasapreko Company Limited, was quoted to have encouraged Kenyans and the East African community to embrace Ghanaian heritage by experiencing diversity in beverages.

“Kasapreko stands as a beacon of quality, innovation, and heritage, boasting a state-of-the-art production facility, global export reach, and an iconic flagship product, Alomo Bitters,” he said.

 

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