Kuulpeeps editor: How to make money from social media

The head of content operations of campus portal Kuulpeeps, Delali Quarshie has shared some tips on making your social media accounts successful.

In an interview with Naa Ashorkor on Asaase Radio’s Between Hours, the editor-in-chief of Kuulpeeps said, “You first need to know what you want to talk about. The truth is if you are not authentic it’s very hard to relate to people, people like to watch things they can relate or aspire to be.”

She advised content creators to engage in contents they are passionate about, saying “you can create a food page about gob3 (beans) if that is what you are passionate about, you will be surprised how far it will go.”

“You can create a food page and visit as many gob3 places as you can, eat there and start posting about your experiences, this means that you have started a conversation. People may have visited that same gob3 place and may have different opinions from you.

“These reactions and conversations can help you grow your page. You can visit local places to review their gob3. You can also try gob3 from Kempinski and review their quality and have people talking on your page,” Quarshie said.

“At the end of the day it’s really about finding something to talk about and enjoying it while you do, that’s really how you get started.”

“You can get another content creator who does something similar but very different and tag team on something together. It’s a slow building process but when you find the right thing for you it can shoot up so fast that you’ll be surprised.

“I can’t stress it enough that trying to force an image is not really the best way to go, it should at least have a truth of yourself in it because people easily see through us,” she said.

Adding celebrities to your content

On the subject of getting celebrities to promote content, Quarshie said: “Sometimes when content creators try to upgrade I see nothing wrong with that, but what you must do is always try to remember why you started so you don’t lose that focus. As much as you are making partnerships you have to try and still remain true to the original content.”

“Although you can make it more glamourous, you need to still be focused else you might lose the original followers you started with, it’s going to take a lot of consistency to get to the point of making money or returns from social media.”

How to get partnerships

Quarshie added that another way to get partnerships is by collaborating with other brands.

“Sometimes partnerships come without you having to go search for them yourself. Depending on how viral your work is going, people generally reach out to you.

“It’s two ways, if there is a brand that you want to work with and you have built your work well you can make a case for yourself, sometimes it’s about going to the DMs [direct messages] of these brands and telling them you want to create contents for them,” she said.

“You are not supposed to accept every partnership, it’s very important that the partnership should speak to what you do.

“If you are a food blogger you have no business partnering with a paint company, there’s a disconnect there. It’s about whether or not both brands have something in common.”

Switching content

“Even if you start your content creation and along the line you realise you have enough followers and you feel like you are no longer interested in creating the same content you started with, I don’t see anything wrong with it,” she said.

“It’s all about how you make the change. I mean sure, you started off with one thing and you decide to change it, it’s called expanding to other things. You need to slowly start phasing out your old content and before you realise it you have phase off completely.”

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