The song was created by former PSG striker Guillaume Hoarau of France, and Mathéo Techer, a partner with Quincy Jones’ label in the US.
M.anifest joined a group of prominent regional performers, including Samuel Makanzi (Rwanda/Congo DRC), Bass Thioung (Senegal), and Shingai (Zimbabwe), to perform the song in both English and French.
New World TV published the song after winning the exclusive rights to broadcast the FIFA World Cup 2022 competition in 41 sub-Saharan African nations.
“The song and its video are dedicated to those who feel inspired by Africa and wish to support our qualified African teams. This shows once again our commitment to make this premium tournament a celebration on the continent, reach the Diaspora, and go beyond,” Nimonka Kolani, Managing Director of New World Sport, said.
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