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Singathon: Ghana possesses untapped talent within the creative arts, says Vice-President Bawumia

The vice-president made the comment during his visit to the singathon by Afua Asantewaa, an attempt to break the singing marathon record

The presidential candidate of the New Patriotic Party and Vice-President of the Republic, Dr Mahamudu Bawumia, has declared that Ghana possesses untapped talent in the creative arts industry, emphasising the need for an increase in the investment portfolio of the sector.

Dr Bawumia highlighted the potential for significant returns on investment, including job creation and foreign exchange earnings, if sufficient attention and resources were directed toward developing Ghana’s creative arts.

“We are looking at job creation, foreign exchange earnings, and so on but I don’t think we have done sufficient investment. We need to pay attention to the creative arts sector.”

The vice-president’s remarks followed his visit to the attempt by Afua Asantewaa Aduonum to break the Guinness World Record for the longest individual singing marathon.

Aduonum, a broadcast journalist, has set an impressive goal of singing for four days and nine hours, starting on 24 December.

Her endeavour is intended to surpass the existing record, held by the Indian artist Sunil Waghmare, who achieved a remarkable 105 hours of continuous singing from 3-7 March 2012. Waghmare’s record stands at 102 hours.

The vice-president stressed the need for a more comprehensive investment strategy, and said that Ghana has yet to realise fully the economic benefits that could stem from the industry.

The creative arts in Ghana span a wide range of disciplines, including music, film, visual arts and literature.

Despite its rich cultural heritage and a wealth of talent, the sector has often faced challenges such as limited funding, inadequate infrastructure and a lack of recognition.

Vice-President Bawumia’s call for increased investment aligns with the government’s broader agenda to diversify the economy and harness the potential of non-traditional sectors.

The creative arts, Dr Bawumia argued, can contribute significantly to job creation, cultural enrichment and the generation of foreign exchange earnings.

Reporting by Caleb Ahinakwah in Accra

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