Asaase Radio 99.5, the pan-African multimedia station, has begun activities to mark its first anniversary a year after capturing the media landscape in the capital, Accra.
Asaase Broadcasting Company (ABC) Ltd, the mother company of Asaase Radio 99.5 FM, began operation on 14 June 2020. It has since expanded its reach to Kumasi with Asaase Radio Kumasi (98.5) and Radio 123 in Tamale (99.7), and is still growing.
As part of the anniversary, Asaase will raise roughly US$40,000 for the purchase of a dialysis machine to be donated to a health facility in the country.
A year ago, Elizabeth Akua Ohene, also a shareholder and board member, held a 20-minute in-house training session with the news crew on media ethics.
Reginald Daniel Laryea, the renowned advertising consultant who is also a shareholder and board member, also held a session with the sales and marketing team on the importance of marketing to build the brand and drive sales.
Asaase’s board chairman and senior partner of the corporate law firm Africa Legal Associates, Gabby Otchere-Darko, told the staff that there are great expectations resting on their young shoulders.
The competition out there may be stiff, but they can surely excel, he said. “Just let the quality of your content speak.” he urged staff.
Asaase Radio currently boasts of top presenters such as Kojo Mensah and Nana Yaa Mensah who are the anchors of The Asaase Breakfast Show from Monday to Friday.
Also flying the flag for Asaase are Carolyn Sampson (host of Ten-to-One), Naa Ashokor (the host of Between Hours from Mondays to Thursdays at 2pm and Just Us on Tuesdays at 7pm), Elvis Crystal, who presents Rush Hour (Mondays to Fridays between 3pm and 5pm), and BlaqueBoy, who turns on the night from Tuesday to Thursday with Nitro Avenue (8pm-10pm).
As part of the celebration, management of Asaase Broadcasting Company (ABC) Ltd is also using the opportunity to officially launch its Kumasi branch, Asaase Radio Kumasi (98.5), today, 14 June 2021.
Asaase Radio employs over 50 staff and has first-class, state-of-the-art multimedia studios. They are among the best to be found anywhere in the world.
Over the past year the station has been serving listeners with a plethora of diverse, engaging, informative and educative content, with music and news from across Africa and around the world.
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