The management of the Ghana Export-Import Bank (GEXIM) has announced this week the relaunch of its popular “Tuesday Market”, an initiative to create awareness for Made-In-Ghana products and harness their potential for export.
The event is scheduled for Tuesday 26 April 2022 at the World Trade Center in Accra and will witness an exhibition of Made-In-Ghana products from 10am to 6pm.
“Tuesday Market” is a platform created by GEXIM for its clients and producers of Made-In-Ghana products to showcase their wares. It also serves as a one-stop shop for the general public to purchase anything locally manufactured, from nicely packaged food items and cosmetic products to garments, textiles, leather products and many more.
Export drive
The chief executive officer of GEXIM, Lawrence Agyinsam, highlighted the importance of “Tuesday Market” and the motive for relaunching it.
“As a development bank championing the transformation of Ghana’s economy into an export-driven one, it is important to explore innovative ways to showcase Ghanaian businesses and create avenues for revenue generation for these businesses.
“Tuesday Market is a way to promote the products of the SMEs we are financing to be patronised by the general public,” he said.
For her part, the deputy chief executive officer responsible for banking and business, Rosemary Beryl Archer, said: “In preparing our SMEs for export, it is important to build their capacities and also add value to their products.
“With Tuesday Market, we are providing the platform to help them with the right packaging, appropriate branding, the requisite marketing, as well as receive financial and advisory support in order to scale up and also meet international standards.”
Buy local
Ms Archer assured the general public that high-quality products at affordable prices will be on offer at the exhibition. According to her, the products to be exhibited will include packaged jollof rice, waakye, gravy mix, groundnut soup, food spices, gari mix, shea butter, peanut and peanut butter, charcoal, koobi powder, salted fish paste, nkate cake, roasted cashew, peanuts and granola bars.
She further encouraged the general public to support the initiative and buy locally made items to create more jobs for Ghanaians.
At the 31st National Marketing Performance Awards of the Chartered Institute of Marketing, Ghana (CIMG) in November 2020, GEXIM’s Tuesday Market received the CIMG President’s Special Award.
Also in January 2020, stakeholders comprising players in the private sector, policymakers and representatives from government agencies in the small and medium-sized enterprises sector adjudged GEXIM’s Tuesday Market as the best SME Development Initiative.
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