Elon Musk posts new Twitter logo X to replace blue bird

“Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has,” he said.

“Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage.”

‘EVERYTHING APP’

Weeks before completing his Twitter acquisition last year Musk had said that buying the company would speed up his ambition to create an “everything app” called “X” by three to five years.

Musk bought x.com back from PayPal in 2017, saying it had “sentimental value”. Musk had co-founded x.com as an online bank in 1999 which later transformed into PayPal.

While Twitter’s official page on the platform has been renamed as “X”, the domain x.com is not active.

“X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted on Sunday.

Yaccarino, the former advertising chief at NBCUniversal who started as Twitter CEO on June 5, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.

Since the takeover of Twitter, the company has faced tumultuous times with layoffs, a sharp drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.

“The last few months have been tumultuous at Twitter, and I don’t think a new brand is going to solve everything,” Drew Benvie, CEO of social media consultancy Battenhall, said.

“This is less about reinventing Twitter, and more about building a brand around Elon Musk’s empire, including SpaceX, where the ‘X’ branding really connects a little more closely.”