Mauricio Alarcón appointed chief exec of Nestlé Central and West Africa

Nestlé has appointed Mauricio Alarcón as the new chief executive officer of Nestlé Central and West Africa Ltd, effective 1 September 2020.

Alarcón has an in-depth understanding of Central and West Africa. In 2014, he became managing director of Nestlé Côte d’Ivoire, where he drove business growth and efficiency.

He also led Nestlé’s operation in Senegal, Guinea, Guinea-Bissau, Gambia, Mauritania and Cape Verde.

In 2016, he became the managing director of Nestlé Nigeria, the largest Nestlé operation in the region.

During his tenure in Nigeria, Alarcón was a catalyst for change and innovation to achieve superior business performance in a volatile environment. He also demonstrated a strong personal commitment to improving the lives of people within the company as well as in the communities where it operates.

Doubled turnover

Alarcón is a Mexican national with a Master’s degree in engineering from the University of Manchester, United Kingdom. He worked in banking before joining Nestlé Mexico in 1999.

In 2004, he was appointed as marketing manager for the ice cream business in Australia.

He moved to Nestlé’s North and Eastern Africa Region as business executive manager for Ice cream in 2010, transforming the business by doubling turnover and improving profitability.

“I’m honoured and excited to lead Nestlé Central and West Africa Ltd. I look forward to joining forces with all our stakeholders to deliver Nestlé’s purpose, which is to unlock the power of food to enhance the quality of life for everyone, today and for generations to come,” Alarcón said.

“We will achieve this by bringing to life our vision of delivering affordable and accessible nutrition to everyone in Central and West Africa. We will also continue to build strong communities by improving livelihoods as well as intensify our efforts to protect our planet for future generations,” he said.

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