First African trade cash and carry to be launched in UK

A Nigerian couple, Olusegun and Oyetola Akanda, will launch the UK's first African trade cash and carry called 'Pride of Africa this Saturday (13 April)

Pride of Africa Trade Cash and Carry is the first one-stop African trade cash and carry in the United Kingdom.

Cash and carry refers to goods sold through a wholesale warehouse on a self-service or sample basis.

Olusegun Akande is the founder and director of Samis Online, an Afro-Caribbean retail and e-commerce food business.

Olusegun and his wife, Oyetola, launched the business in 2009 after noticing a lack of original Afro-Caribbean ingredients to buy in the UK.

The success of the cash and carry business led the entrepreneur to create his line of products, including seasonings, rice, flour, and beans, under the brands Pride of Africa and Old Africa.

They are now launching a new trade cash and carry warehouse in Birmingham. The new 25,000-square-foot warehouse in Lozells offers African and Caribbean cuisine enthusiasts a wide selection of speciality items.

Pride of Africa Foods invites the local business community to celebrate the grand opening of its new store on Saturday, the 13 April.

The couple is part of a growing number of Black entrepreneurs in the UK who had to rethink their business model when they could only secure a loan covering about 10% of their budget.

A staggering 88% of black-owned start-ups self-funded their business idea without a business loan or help from family and friends. Only 43% of business owners trust banks to have their best interests in mind.

The UK’s small business landscape is overwhelmingly white, and inequality continues to cause an economic divide. However, black entrepreneurs are primarily motivated by social aspirations.

Olusegun says that the new store is not just a place to shop for groceries but a destination where customers can explore and experience Africa’s rich and diverse culinary heritage.

Asaase Radio 99.5 broadcasts on radio via 99.5 in Accra, 98.5 in Kumasi, 99.7 in Tamale, 100.3 in Cape Coast and on our affiliates Azay FM 89.1 in Takoradi, Bawku FM 101.5 in Bawku, Beats FM 99.9 in Bimbilla, Somua FM 89.9 in Gushegu, Stone City 90.7 in Ho, Mining City 89.5 in Tarkwa and Wale FM 106.9 in Walewale
Tune in to broadcasts, Sound Garden and TuneIn
Follow us on Twitter: @asaaseradio995
Live streaming on Also on YouTube: 
Join the conversation. Call: 020 000 9951 or 0548888995. Or WhatsApp: 020 000 0995.


Birmingham World
Show More

Related Articles

Back to top button

Adblock Detected