Amid the glitz and glamour of the Super Bowl half-time show, a different kind of spotlight shone on the global stage. As millions tuned in, an advertisement showcasing the beauty and vibrancy of Ghana captured the hearts and minds of viewers worldwide.
The brainchild of President Nana Akufo-Addo, Ghana’s newfound openness to the diaspora was on full display.
Kow Essuman, the counsel to president, took to X (formerly known as Twitter) to extol President Akufo-Addo’s vision, highlighting how his policies have transformed Ghana’s image on the world stage.
The advert, courtesy of the National Football League (NFL) and crafted by a talented team led by J Owusu, served as a powerful testament to Ghana’s allure as a destination for both cultural enrichment and economic opportunities. It was a showcase of Ghana’s rich heritage, warm hospitality and promising future.
“There is no doubt that this will remain as one of the legacies of @NAkufoAddo and his government,” Essuman tweeted on Monday (12 February).
From the star-studded Global Citizen concert in 2022, where international icons such as Usher and SZA graced the stage, to the festive vibes of Detty December, which has welcomed the likes of Meek Mill, Ludacris and Davido, Ghana has become a magnet for talent and creativity from across the black diaspora.
Under the leadership of Akwasi Agyeman, the Ghana Tourism Authority spearheaded the #VisitGhana campaign, inviting the world to experience the wonders of the country first hand. The campaign not only bolstered tourism but also fostered cultural exchange and economic growth.
As the advertisement aired before an audience of over 115 million viewers, Ghana’s star shone brighter than ever on the global stage. Essuman added that, thanks to President Akufo-Addo’s visionary leadership, Ghana had seized the moment and consolidated its status as a beacon of opportunity and hospitality in Africa.
Shown before an audience of over 115 million all over the world, #Ghana couldn’t get any better advertisement than this. All thanks to @NAkufoAddo for opening up our country to all these global opportunities. From the @GlblCtzn concert that brought @Usher and @sza to… https://t.co/DjbCdydWzk
— Kow Essuman (@kaessuman) February 12, 2024
Asaase Radio 99.5 broadcasts on radio via 99.5 in Accra, 98.5 in Kumasi, 99.7 in Tamale, 100.3 in Cape Coast and on our affiliates Azay FM 89.1 in Takoradi, Bawku FM 101.5 in Bawku, Beats FM 99.9 in Bimbilla, Somua FM 89.9 in Gushegu, Stone City 90.7 in Ho, Mining City 89.5 in Tarkwa and Wale FM 106.9 in Walewale
Tune in to broadcasts online: asaaseradio.com, Sound Garden and TuneIn
Follow us on Twitter: @asaaseradio995
Live streaming on facebook.com/asaase99.5. Also on YouTube: AsaaseXtra.
Join the conversation. Call: 020 000 9951 or 059 415 7777. Or WhatsApp: 020 000 0995.
#AsaaseRadio
#TheVoiceofOurLand
#WeAreHere
#WeLoveOurLand
