Celebrities ditching us for partnership, says NCCE

The National Commission for Civic Education (NCCE) has bemoaned the low interest from celebrities and some influencers in partnering the commission in executing its mandate.

NCCE is an independent, non-partisan governance institution set up under Article 231 of the Constitution of the Republic of Ghana.

The commission works to promote and sustain democracy and inculcate in the Ghanaian citizenry, the awareness of their rights and obligations, through civic education.

Speaking to Kwaku Nhyira-Addo on The Asaase Breakfast Show on Monday (21 February), Kathleen Addy, the deputy chairperson of NCCE said: “I know for a fact that my staff have approached several celebrities, several influencers you know about coming on board and working., unfortunately they see it as commercial proposition.”

“And you know very well that the commission cannot afford to pay for everything, that is the truth, no matter how much money we’re given there are somethings that we cannot afford to pay for. For instance, I can’t afford  airtime on the big stations, we will never be able to afford it for a long time.”

Addy added: “Because it’s just so expensive… and if you want impact, you want to be able to do things consistently over a very a long period, that will eat into our budget.”

The deputy chairperson of the NCCE also bemoaned the lack of support by corporate organisations towards some initiatives by the NCCE.

“I started a television series actually called Omanbapa (Good Citizen) and it could not even get corporate support for it, it was very entertaining, because it was important. What it did was it will set up this conversations about how you build your society.

“If you take an issue like corruption, it’s in everyday life, it’s like the fundamental things, I mean you have younger siblings and nephews in schools and they will tell you teachers take their money for this, it’s so ingrained,” she told the ABS.

Fred Dzakpata

Asaase Radio 99.5 – tune in or log on to broadcasts online
99.5 in Accra, 101.5 in Bawku, 99.9 in Bimbilla, 100.3 in Cape Coast, 90.7 in Ho, 98.5 in Kumasi, 99.7 in Tamale, 89.5 in Tarkwa and 106.9 in Walewale
Join the conversation. Call: 020 000 9951 or 059 415 7777. Or WhatsApp: 020 000 0995.
#AsaaseRadio
#TheVoiceofOurLand