Negative energy in Ghana’s music industry deters investors, says Dr Cryme
The Ghanaian singer says nobody is willing to invest in an industry where there is no unity and love
Ghanaian rapper, Darlington Kwasi Agyekum, popularly known as Dr Cryme, has said that it is difficult for Ghana’s music industry to attract investors due to the negative vibe in the sector.
“Here in Ghana, when someone wants to try and support an artist, they will try so hard to break his leg,” Dr Cryme said on Asaase Café on Thursday (25 May).
“If another investor tries to handle an artist, he will get discouraged because the hate is too much,” he told the host Caroline Sampson on Asaase 99.5 Accra. “Yet they (Ghanaians) still want to see us on international platforms.”
According to him, “sometimes, the way bloggers will write ill comments about an artist, it discourages any foreigner from investing in the craft of a Ghanaian artist.
“We were here when Ed Sheeran made a whole song in Twi. The appreciation of it from Ghanaians was so little, but when he said ‘Omo girl wey be so’, see how Nigerians took it like the world cup. Meanwhile, what he said was said in English,” the CEO of Twipop Recordz said.
Watch excerpt of the interview in the attached video clip below:
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