Nigerian women have highest beauty standards across Africa, according to survey
The survey conducted by Sagaci Research revealed that Nigerian women place the highest emphasis on beauty and aesthetics
In 2022, a survey was carried out in several African countries to gauge women’s perspectives on beauty.
According to the survey, 74% of Nigerian women between 18 – 25 spend a lot of time and money to maintain their appearance. Of those surveyed, 59% responded that they have a daily skincare routine because they believe it is important to look good in public.
Ugandans and Ghanaians jointly secured the second position, each recording a score of 68%. They were closely followed by Kenyans and South Africa, both registering a score of 66%.
The Leading African Countries Prioritising Beauty
- Nigeria – 74%
- Uganda – 68%
- Ghana – 68%
- Kenya – 66%
- South Africa – 66%
- Egypt – 64%
- Angola- 59%
- Zambia – 59%
- Mozambique – 54%
- Senegal – 54%
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