NFA: Television stations must show 100% local content

The National Film Authority (NFA) is rolling out a policy which will ensure that Ghanaian television stations show only local content during prime time

The National Film Authority (NFA) will begin consultation from next year on the implementation of a 100% local content policy for television in Ghana.

The policy, if approved, will ensure that television stations show only local content during prime time in an effort to stimulate the indigenous film industry.

Speaking with Nana Yaa Mensah on The Asaase Breakfast Show on Wednesday 22 December, the chief executive officer of the NFA, Juliet Asante, said the move will foster the growth of Ghanaian film.

“Nigeria, even though they do not have an incentives programme, has taken some steps. The government has put some funding into film, award schemes and all of those. You also have banks like Access Bank, which has the Access Nollywood fund,” she said.

“Nigeria has a local policy content policy. So, for instance, if am getting my numbers right, everything on Nigerian television has to be 70% … local content. What that does is that it creates the room for local producers to thrive. And that is one thing we do not have.”

Asante added, “One of the things we are working on, and we even have a committee that has completed its work … we are going to present to the minister by the end of this year. And hopefully, our stakeholder engagement will start.

“It is a local content policy. That committee was headed by Samuel Atta-Mensah … The committee is actually recommending 100% local content during prime time graduated over five years.”

Fred Dzakpata

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