Sports

NHIA partners four premier league clubs to register players, officials and fans

The National Health Insurance Authority has entered into a partnership agreement with four clubs; Kotoku Royals, Nsoatreman FC, Samartex and Tamale City ahead of the start of the new season

The National Health Insurance Authority has entered into a partnership with four Ghana Premier League clubs namely; Kotoku Royals, Nsoatreman FC, Samartex and Tamale City ahead of the start of the new premier league season.

The partnership will see the NHIS help the clubs to register their players, officials, management and fans onto the insurance scheme.

This top-notch sports marketing drive is to encourage soccer fans to check out everything about the NHIS brand and encourage people to enroll on the scheme.

At a short but colourful ceremony held at the NHIS headquarters on Wednesday, August 31, the CEO of the NHIS, Dr. Okoe Boye said this partnership is part of an elaborate plan to roll on many more Ghanaians onto the scheme.

According to him, almost half of Ghanaians are without any form of health insurance, describing it as “a national security threat.”

“This is a unique form of partnership. As you know we are not an organization that is commercial like GNPC which sells oil. We get money from the government with the aim of registering every Ghanaian on the scheme and whichever way we have to spend money on getting Ghanaians to register we are ready to do that.”

Dr Okoe Boye added that the NHIS is looking at registering about 20,000 persons affiliated with each of the four teams by the time the partnership agreement is done.

As part of the agreement, the NHIS logo will be on the jerseys of the four teams.

“We are looking at this as a pilot project, we could not start with all the teams in the league at a go which is why we chose these new entrants because they are containable. The deal with the clubs is for five years.

“We are going to learn a lot in the first year so that once we can show the gains in the first year we can convince the board and government to roll it out nationwide,” Dr Okoe Boye said when asked why the scheme selected the four clubs for this partnership.

Representatives of all four clubs present at the ceremony commended the NHIS for such a move and revealed it will take a huge burden from them when It comes to caring for players and officials who get injured during games.

Follow Benedict Owusu on Twitter at @kwesibenedict.

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