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Save Consumers Ghana rolls out safe Christmas shopping campaign

The campaign seeks to ensure that consumers are protected from harmful, unwholesome and substandard items during and after this Christmas

Save Consumers Ghana (SCG), a non-governmental organisation in Accra, has launched a social media campaign to create awareness among Ghanaian consumers on how to avoid expired, unwholesome and substandard products ahead of the festive season.

The campaign, dubbed #Shopsafely, aims to educate the public to look out for only properly labelled (in English) items approved by Ghana’s Food and Drugs Authority (FDA).

The campaign is also designed to ensure that the consumer is protected from harmful, unwholesome and substandard items during and after this Christmas.

“It is important that we create this all-important awareness because some consumers may be tempted to buy cheaply priced items, some of which may have expired or are substandard,” Nana Oye Ankrah, executive director of Save Consumers Ghana, said in a statement.

“The temptation to buy soft-priced consumables is seemingly high during this period and we must be conscious of our choices as consumers.

“Our approach is to use only social media because the FDA statements on this issue are mostly captured only in the traditional media. We are attempting to serve the public good by complementing the statutory obligations of the FDA, using Facebook and other social media platforms as other means of effective communication.

“Therefore, when messages with the hashtag #Shopsafely pop up, people will be reminded that they have to be careful of what they buy on the market,” she said.

The one-month campaign will be driven by Ghanaians all over the world who repost the hashtag #Shopsafely.

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