Asaase Broadcasting Company Ltd, a leading media group in Ghana, has handed over seven out of a batch of 13 state-of-the-art dialysis machines to beneficiary hospitals across the country in the Asaase Foundation’s Kidney Health campaign.
The donation climaxed the multiple milestone anniversaries of Asaase Broadcasting Company’s radio stations in Accra, Kumasi, Tamale and Cape Coast.
This remarkable occasion was part of the Asaase Foundation’s Kidney Health campaign, which aims to enhance access to life-saving dialysis treatment across the nation.
On 16 June 2023, key stakeholders, government officials and representatives from beneficiary hospitals gathered to witness the foundation’s tremendous donation in Accra. Seven of the cutting-edge dialysis machines were handed over to hospitals in Accra, Bolgatanga, Enchi, Hohoe, Obuasi, Sogakope and Sunyani, bolstering their capacity to provide crucial health care to patients in need.
Nenyi George Andah, the chief executive officer of Asaase Broadcasting Company, expressed profound gratitude and underlined the significance of the occasion.
He also expressed gratitude to Anita Abena Amoako, the head of global relations, Asaase Foundation for her role in securing the dialysis machines.
New era
“As we move into the new era for Asaase, I am thrilled to unveil even more exciting and relevant experiences that we will be rolling out,” Andah said.
He added: “To begin, the Asaase Breakfast Show has undergone a dynamic transformation, featuring engaging discussions, thought-provoking interviews and lively debates on the issues that matter to most Ghanaians. It is refreshed, reloaded, recharged and invigorating.
“We have also enhanced the Asaase News and current affairs platforms to bring you real-time updates and in-depth analysis of the most pressing issues, with an additional focus on investigative journalism and public interest campaigns. We want to shed light on untold stories, hold power to account and give voice to the voiceless.
“In addition, Asaase Sports, Entertainment and Lifestyle will bring you closer to your favourite sports disciplines and teams, deliver exclusive interviews with renowned entertainers, and provide insights into the world of music, fashion, culture and lifestyle. We are taking it to the next level with captivating storytelling, engaging features and thrilling live coverage,” the CEO added.
“In the coming year, we are venturing into the Meetings, Incentives, Conferences and Events (MICE) space, offering innovative solutions for conferences, seminars, exhibitions, corporate and social events. With cutting-edge technology, immersive experiences and top-notch event management partnerships, we aim to revolutionise the MICE industry and create unforgettable experiences for both corporate and private clients.
“More importantly, we have embraced the digital revolution and we have expanded our presence in the digital media space with a state-of-the-art digital platform, offering personalised experiences, interactive features and on-demand content to our audience.
“You’ll have access to our diverse range of content on your mobile device, tablet or desktop, at your fingertips, any time, anywhere.
New Akan-based station
“Finally, I am thrilled to announce an exciting addition to the Asaase family in the upcoming year: an Akan-based broadcast experience on 107.3 in Accra. This new station aims to provide a unique broadcast experience that will captivate and engage our audience,” Andah said.
Gabby Otchere-Darko, the chairman of Asaase Broadcasting Company and the Asaase Foundation, also shared remarks, emphasising the foundation’s dedication to improving kidney health and access to treatment.
“We firmly believe in the power of partnerships and collaboration to address pressing health-care challenges in our communities. By providing these dialysis machines, we aim to alleviate the burden on health-care facilities and enable more patients to receive the life-saving treatment they desperately need,” he said.
“Asaase Foundation, the philanthropic arm of Asaase Broadcasting Company, is dedicated to addressing critical social issues and improving the well-being of Ghanaians. Through various initiatives and partnerships, Asaase Foundation strives to make a meaningful impact in health care, education and community development.”
Representatives from the earlier beneficiary institutions – the Upper West Regional Hospital in Wa, Tarkwa Municipal Hospital and the Bono Regional Hospital in Sunyani – expressed their heartfelt appreciation for the donation of equipment to them and emphasised its significant impact on their ability to serve the community.
They highlighted the importance of partnerships with organisations such as Asaase Broadcasting Company and the Asaase Foundation in improving health-care outcomes and saving lives.
The handover ceremony was a resounding success, symbolising the unwavering commitment of the broadcasting company and the foundation to social responsibility and making a positive difference in the lives of Ghanaians. It exemplified the mission of amplifying the voice of the people and creating memorable experiences within the communities that both organisations serve.
Asaase Broadcasting Company and Asaase Foundation extend their gratitude to all the individuals, organisations and partners who have contributed to the success of this initiative.
They remain dedicated to sustaining their efforts to address health-care challenges and improving the well-being of Ghanaians.
Editor’s note: This report was updated on 19 June to list locations of the institutions that received dialysis machines on 16 June.
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