The renowned American fast-food chain Burger King has chosen Ivory Coast as its starting block for its journey to Africa’s conquest. The company indeed announced it would partner with Servair which will run a 90m2 restaurant in Carrefour’s first mall in sub-Saharan Africa.
With this, Burger King now steps out of its South African cocoon. However, it must highlighted that the fast-food’s decision was driven by factors such as the 9% growth recorded in this country over the past three years, as well the stability it has been experiencing since the 2011 political crisis.
As a proof to the pull of West Africa’s second economy, firms like Heineken or Fnac also opened shop there. According to Servair, Air France-KLM’s in-flight caterer and world’s third largest in-flight caterer, the partnership with Burger King is part of its international development strategy to go beyond airports.
Source: African Markets
